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Productizing Innovation

  Eau Claire

A leading manufacturer and supplier of truck accessories needed a partner to productize an innovative, industry-first mobile brake controller.

Use Cases

Creating and launching a first-of-its-kind mobile application

Tech Stack

  • React Native
  • iOS
  • Android

Build Type

Greenfield

Team

  • Front end development
  • Back end development
  • Project management
  • Product management

What We Did

Planning A New Frontier

Planning a new frontier

Creating a mobile phone controller for trailer brakes required a multi-faceted discovery into hardware, software, legal, and user experience.

  • Defined product requirements
  • Laid out roadmap for delivery
Designing An Experience

Designing an experience

With several user goals outlined from the discovery sessions, we set out to design an application that would allow users to save brake settings, activate emergency brakes, and configure brake preferences.

  • Made Interactive prototypes for each user goal
  • Decided on a final design direction and created assets for development
Mobile Development

Mobile development

We used React Native to quickly turn design into a user-ready mobile application.

  • Connected to brake controller Bluetooth service
  • Developed mobile app for iOS and Android
Product Release

Product release

Market testing and public release informed iteration before we led the app publication process.

  • Collaborated with client to quickly test across devices and with real users to gather data
  • Deployed iOS app after a data-driven iteration and Android stores

Key Outputs & Results

After successfully iterating and delivering the mobile app, the client gained international recognition and trusted us as their digital experimentation lab.

Software development lab

A place to test new client ideas

Quicker iteration

Interactive prototypes within weeks

International recognition

Acknowledged for innovation in their sector by multiple industry organizations

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