skip to Main Content

Trace Genomics - Helping growers

  San Francisco

Trace Genomics had the science and industry knowledge to give agronomists and users comprehensive data about their soil but didn’t have the knowledge to quickly scale their product. They chose Headstorm to help them create a dynamic application capable of collecting soil sample data, showing pathogen info, and visualizing key metrics.

Use cases

Rapid prototyping, product strategy, agile training

Tech stack

  • React
  • Python

Build Type



  • Project/product mgmt.
  • Architecture
  • Design
  • Development
  • QA

What we did

Getting The Full Picture

Getting the full picture

Organized key staff members from lab, product, and agriculture to understand the complex ecosystem and customer journey.

  • Defined stakeholder roles, draft product roadmap, and major epics/themes
  • Embedded proven process to capture key insights and learnings
Test, Learn, & Build

Test, learn, & build

Surfaced 7 concepts and pursued 2 hi-fi prototypes collaborating with agronomists, field partners, SMEs, and customer service agents.

  • Implemented new ways of customer research and design led engineering
  • Key outputs were realistic/testable prototypes
Racing Toward MVP

Racing toward MVP

By implementing agile practices and rituals, the integrated development team pushed out a fully productized MVP within 90 days.

  • Launched MVP in time for investor milestone
  • Refined roadmap and created significantly improved developer velocity
Looking Beyond MVP

Looking beyond MVP

After deployment, we collaborated with Trace Genomics leadership on product strategy, executed on near term application improvements, and created a comprehensive handoff document.

Key outputs & results

We enabled the Trace Genomics team to rapidly develop an MVP and prepare for long-term success with agile processes, product development methodologies, and strategic considerations.

Reached MVP in fraction of the time

Compared to estimated two year plan

Strategic handoff

Seamless handoff that empowered existing engineering organization

New internal capabilities

Implemented product and technology processes that lead to faster and higher quality delivery on workstreams outside of the core engagement

Back To Top